Sponsoring the Show
Summary
This page contains a lot of important content, so here’s a quick summary
| Ad-Spot | Max length (seconds) | Cost per episode (exc. VAT) |
|---|---|---|
| Pre-roll | 30 | £150 |
| Mid-roll | 90 | £300 |
| Post-episode | 90 | £150 |
- Bulk purchase discounts are available on request
- We have around 12,000 active, engaged listeners
- You will supply ad-copy
- We will provide examples of your ad-read in-situ
- All quotes and invoices are in GBP
- Fill in the contact form below today
Why Should You Consider Sponsoring The Show?
What if you could reach 12,000+ engaged .NET developers every episode, so that your product becomes synonymous with being at the forefront of modern .NET technologies? For example, with over 1,050,000 downloads across 190+ countries, you’d be connecting directly with your core customer base of developers actively using .NET, Blazor, ASP.NET Core, and related technologies. And that’s not all - you’ll establish yourself as a thought leader in the .NET community while achieving cost-effective targeted advertising that puts your message directly into the ears and minds of the developers who matter most to your business.
Big name software development tool vendors should consider sponsoring The Modern .NET Show for several reasons:
- Reach: The Modern .NET Show has a strong and growing listener base that is highly engaged with the show’s content. With over 170 episodes released to date, the show has been downloaded more than 1,050,000 times in over 190 countries. This means that sponsoring the show provides a unique opportunity to reach a wide and diverse audience of software developers who are actively engaged in the .NET community.
- Targeted Audience: The Modern .NET Show’s audience is highly targeted, consisting primarily of software developers who are using or interested in using modern .NET technologies, cross-platform development, and cloud hosting. This makes it an ideal platform for vendors who offer products or services related to these areas, as it allows them to directly target their core customer base.
- Branding: Sponsoring The Modern .NET Show provides an opportunity for vendors to increase their brand visibility within the .NET community. By associating their brand with a respected and authoritative source of information on .NET development, vendors can establish themselves as thought leaders in the space and build credibility with potential customers.
- Cost-Effective: Compared to other forms of advertising, sponsoring a podcast can be a cost-effective way to reach a targeted audience. This is especially true for software vendors who are looking to reach a niche audience of developers who are using or interested in using .NET technologies.
Overall, sponsoring The Modern .NET Show provides a unique opportunity for software development tool vendors to reach a targeted and engaged audience of .NET developers, increase brand visibility, and establish themselves as thought leaders in the space.
Who Are The Target Audience Of The Modern .NET Show?
Our listeners are interested in hearing about .NET, Blazor, ASP.NET Core, and related technologies; they are also interested in JavaScript frameworks, including (but not limited to) Angular, React, Vue, and Svelte. They’ve made the effort to subscribe to the podcast and join the show’s ever expanding community of listeners; they are looking to increase their knowledge of these technologies. But they are also people, and would love to hear about how your product can reduce their daily toil, make them more productive, or help them to be a force multiplier in their organisations.
Your business or product will become synonymous with being at the forefront of those technologies, and will be on the tips of the tongues of the developers who listen.
The Modern .NET Show goes out to over 12,000 unique listeners per episode. This could be your audience, too. The following are our more up to date audience engagement numbers:
Avg. listens per month
Aggregate Listens*
Average listen time1
Total RSS downloads2
Total plays on Spotify3
Total Apple Podcast Plays4
Total hours listened5
Total listeners on Spotify6
Total followers on Spotify7
*: This aggregate is calculated by combining the Total RSS downloads, Total Apple Podcast Plays, and Total plays on Spotify values
1: Average listen time is the based on the percentage of an episode that listeners consume on Apple Podcasts.
2: Our download reports are third-party certified by the IAB through Libsyn (our podcast hosting service). Learn about the difference between downloads and IAB certified downloads here.
3: This is the number of times any episode of the show was played on Spotify, since we first launched.
4: Total Plays is the number of plays reported by Apple Podcasts, since we first launched.
5: Total hours listened is the total time our listeners have spent tuning in to our podcast on Apple Podcasts, since we first launched.
6: This is the number of distinct people on Spotify that have listened to an episode of the show, since we first launched.
7: This is the number of people on Spotify who are currently subscribed to the show.
Please note: "Average listen time", "Total hours listened", "Listeners on Apple Podcasts", and "Total Plays" statistics are reported by Apple, as such only refers to listeners who use the Apple Podcasts app. This number does not include listeners who use other podcast applications (i.e. Spotify) or users with Android devices
Podcast followers across social media:
Listeners on Apple Podcasts
Followers on X (formerly Twitter)
Followers on LinkedIn
Subscribers on YouTube
Subscribers on BlueSky
Global reach of listeners, per geographical region:
US
UK
Sweden
Other
You can also find out more about our audience engagement, and Jamie (the show’s host), at our press kit.
Do you have a new suite of tools specifically for ASP.NET Core? What about a new IDE? The Modern .NET Show’s audience would love to hear about it.
How Does It Work?
We have a number of different advertising slots available (see: “ What Are You Offering?” below), each with very competitive rates based on the very large, engaged target audience that the show receives.
Get in touch with us using the contact form below and we will start a dialogue with you about what your goals are with sponsoring an episode. We will also share with you the episode schedule - we record months of content in advance - so that we can help you pick the most relevant episodes for your message.
We will then take the ad-copy that you supply and record several takes of the host reading it. We will send over the best takes, with example episode content around it, for your approval. Once approved, your message will be included in the episode(s).
Once the episode is out, we will include a thank you tweet similar to the following:
This will be tweeted out with links to your product or service, and attached to the most recent tweet about the episode that you have sponsored.
Discounts are available for bulk purchasing of advertisement spots across multiple episodes. Please contact us for the latest prices, discounts, and offers.
What Are You Offering?
The in-episode advertising slots will be heard by every member of the community of listeners, as they listen through the episode. There are three spots available:
- Pre-roll
- Mid-roll
- Post-episode
Each advertising spot is a chance for you and your product to be placed directly into the ears and eyes of the people consuming the podcast. Your ad-copy will be read in the episode, and supplied in the episode’s transcription - found on the website’s show notes page for the episode. This will ensure that both listeners and readers will consume your message. Along with the ad-read and copy placed in show notes pages, each sponsor has a mention at the very top of the show notes page (i.e. “above the fold”).
In the above image, the sponsors for that episode are shown above the fold, pushing the embedded player towards the bottom of the screen.
Pre-roll
Ad-copy for these slots will be included at the very start of the show, and will be the first thing that listeners hear (and readers of the show notes read) when consuming an episode of the podcast. They will be present in the episode ahead of the intro music and the infamous “WHey everyone, and welcome back to The Modern .NET Show; the premier .NET podcast, focusing entirely on the knowledge, tools, and frameworks that all .NET developers should have in their toolbox…” lead line.
Advertising slots for the pre-roll are limited to a maximum of 30 seconds. This means that the first 30 seconds of an episode is dominated by your message, as read by the show host.
Pre-roll ad spots are priced at £150 per episode.
Mid-roll
Ad-copy for these slots will be included at the mid point of an episode, during a natural break in the conversation. As the conversation takes a little breathing space, the listener (or reader) will be reminded of your product or service, before we return to the conversation.
Advertising slots for the mid-roll are limited to a maximum of 90 seconds. During these 90 seconds of respite from the heady conversation, the listener will be focussed on your message, as read by the show host.
Mid-roll ad spots are priced at £300 per episode.
Post-episode
Ad-copy for these slots will be included during the conclusion of the episode. After the main content of an episode is completed, and before the host’s wrap up and final thoughts, your message will be put to the listener and their positive sentiment for the episode will be connected with your product or service.
As these come at the end of an episode, they have a maximum length of 90 seconds.
Post-episode ad spots are priced at £150 per episode.
Get In Touch
If you would like to work with us to get your message out to our engaged audience of .NET development professionals, please fill in the form below to join our sponsor waiting list. We will get in touch with you as soon as possible in order to get your message out to our engaged audience.
Please note: prices included on this page are exclusive of VAT, and invoices are issued exclusively in GBP with payments due in GPB.